At this years London fashion week Uniqlo launched its most ambitions project to date, taking over Somerset House and installing a mammoth interactive exhibit showcasing the technology behind their line of Lifewear clothing.

Open to the public, Uniqlo wanted to make sure people knew about the event and exhibit so they briefed us to get the word out.

So we put together a team of international influencers and asked them to capture how they use Uniqlo’s Lifewear in their daily commutes. They shared these on their instagram stories and feeds to many thousands of viewers.

And when it came time to launch the event, the influencers were flown into London and documented their early admission to the the exhibition online.

We then created a series of films featuring the influencers interacting within the exhibit and published them on their instagram pages and Uniqlo’s website and international social pages.

6 films shot, edited and graded in 48 hours! ( maybe 72 for one or two of them)

Creative Direction - Me and Matt Crescenzo

Director - Me

Production co - Salt