#ONEBOTTLEAWAYFROM

The first of a three part SKII series featuring Behati Prinsloo Levine, Korean pop star Choi SooYoung and rising Chinese actress Li Qin.

Shot in LA, we worked with Behati to help tell her story as she prepared to step back into her modelling and acting career after the birth of her child.

Mixed format and raw, we aimed to bring out a side of her unknown to her fans while integrating the product in a credible way.

Creative Director - Me

Production company - NiceandJuicy.club

THE SWEET SPOT

When you think of golf you think of the PGA. We were briefed to come up with a format using their archive footage that would attract a younger more engaged audience of non golf fans.

So in the lead up to the The Players Championship we kicked off a new series called The Sweet Spot where we took the best highlight footage and smashed it together with internet culture, memes, motion graphics and Dragon Ball Z style animations.

This in turn saw a massive 75% increase in subscriptions and engagement from the target audience and brought PGA into an online conversation they weren’t invited to previously.

Creative Director - Me

Director - Me

Editor - Lewis Pacelli

Animator - Prashan Green

Brave Bison

WE PICKED UP DIGIDAY BEST BRAND PARTNERSHIP OF THE YEAR!!

Sports Interactive wanted to inspire a new generation of football managers in the run up to their 2018 FM18 release. They wanted an idea that married their game with the hugely popular creator football scene.

Our Idea.. Make Football Manager in real life by integrating all of the key features into our Sunday league doc series Park Life. We sponsored the team and overlaid the graphics into the footage.

The month long integration across four games on our Slash Football channel saw just short of a million views on Youtube and tens of thousands on FB and Insta. Engagement was through the roof and the positive sentiment toward the new Football Manager 2018 was up 97%.

( disclaimer - I didn’t shoot the guy with his border collie that was from an old Football Manager ad. I liked it and used it in the case study. )

CD - Me

CCO - Will Pyne

Director - Me

Producer - Jordan Stokes

FINDING FOOTBALL

Courtyard by Marriott wanted to build on their existing sponsorship with Bayern Munich and make their conveniently located hotels top of the list for traveling football fans.

So we developed a series pairing German comedian Henning Wehn and German football legend Lothar Matthaus to embark on an epic road trip with a mission to find the true meaning of football.

Finding Football was a five part series that aired on Slash Football Youtube and Facebook as well as Marriott’s social channels and in hotel lobbies across the world.

Creative Director / Director - me

Director / producer - Jordan Stokes

Copywriter - Jack Denyer

Winner - Webbies & Lovies & Peoples Lovies

Also selected for the 2013 Annual Creative Review

In launching the Samsung Galaxy Note II we introduced Liquid Pixels, a short film documenting a piece of interactive water art created solely for this project and from scratch, controlled entirely by the Galaxy Note II and its S Pen technology.

The idea was to introduce the stylus s- Pen to consumers in an unexpected and beautiful way showing its unlimited capabilities.

I worked with Daniel Kupfer a creative technologist to come up with the idea. It took 10 days to create and used over 3,000 connections, which were all fitted individually.

The film was expertly shot and edited with a small crew tight budget by Gramafilm.

Lead Creative - Me

WINNER - Lovie Awards - Gold - best online advertising Peoples Gold - Branded Content

Some people go to extraordinary lengths to stay connected to the people they love.

Companion Stories is a three part documentary series of three exemplary tales of companionship and love. These films were created and released for the launch of the Samsung GALAXY S4 - a mobile phone with the tag line 'Life Companion'.

Samsung Mobile was a global client and this was the first time they used emotional storytelling in connection with their products.

Producer - Hans Ellis Annex Films

Creative and casting - Me & Luke Norton.

Agency Producer - Veronica Seaz

X-BOX FORZA FUEL

Winner - Lovie Gold Branded Content

A high-speed adrenaline rush along the best driving roads in Europe.

A fan-fuelled supercar roadtrip. Recreating the best bits of the racing game for real..

Digital campaign to promote the game launch of the Xbox title Forza Horizon 2.

Influential pro-gamers teamed up with racing drivers to score points - on the track and the Xbox One.

Fans at home could support their favourites, watch Twitch live-streams of the action and complete challenges to score points for their team and unlock exclusive in-game rewards.

All four films were shot and published while on the trip with a 24 hour turnaround!

Director and creative lead -Me,

Camera crew and AD - Arlen Figgis Jeoff Searle,

Creative - Luke Norton

At this years London fashion week Uniqlo launched its most ambitions project to date, taking over Somerset House and installing a mammoth interactive exhibit showcasing the technology behind their line of Lifewear clothing.

Open to the public, Uniqlo wanted to make sure people knew about the event and exhibit so they briefed us to get the word out.

So we put together a team of international influencers and asked them to capture how they use Uniqlo’s Lifewear in their daily commutes. They shared these on their instagram stories and feeds to many thousands of viewers.

And when it came time to launch the event, the influencers were flown into London and documented their early admission to the the exhibition online.

We then created a series of films featuring the influencers interacting within the exhibit and published them on their instagram pages and Uniqlo’s website and international social pages.

6 films shot, edited and graded in 48 hours! ( maybe 72 for one or two of them)

Creative Direction - Me and Matt Crescenzo

Director - Me

Production co - Salt

ON POINT

We teamed up with Ellesse to bring their heritage in tennis centre court with street wear enthusiast. We put together a team of influencers to shoot a look book and commission exclusive Ellesse product and launched online and through a pop up shop in the heart of London’s Soho.

CCO - Will Pyne

Director and Creative Director . - me

Connor Rua - experiential CD

Breaks - Pop up production

30 Day Mental Wellness Challenge

We teamed up with the BBC on their Body Positive social channels to overhaul their Facebook, Instagram and .com with a month long takeover.

With 30 days of tips and tricks style content from Gina Martin and Dr. Zoe, we challenged the BBC Body Positive audience to take the necessary steps to insure mental health and wellness in their daily lives.

Creative - Alexander Svensson

Creative Director / Director - Me

To Launch Samsung's first ever creative focused handset - the Galaxy Note, we created a documentary mini series about incredibly talented creative people who were on the cusp of reaching their dreams and breaking free.

In this three part series we worked with a pro bmx biker who wanted to break a world record, a cult hero yarn bombing artist who for filled her dream of covering all of England in crochet and Man Like Me, a band on the verge of the big time.

As a campaign tapping into real people and their stories this is one of the first times Samsung became relevant and interesting to young creatively minded people in the UK.

Shot and edited -Gramafilm,

Lead Creative - me

Creative Director - Wayne Deakin

FAST AND FUN

It was the launch of Windows 8 so we decided to replace stairs with a giant slide in Bluewater Shopping Centre to make shopping as fast and fun as the unprecedented speed of Microsoft's new Program. For a relatively small experiential campaign the film was made well and felt much bigger than it actually was. Good example of craft winning the game.

Shot by Gramafilm

Creatives - Me

ECD . - Wayne Deakin

This film depicts a story of a girl perpetually moving forward in her life, enabled and driven to succeed. She is on her way both physically and mentally.

The product is called the Gear Circle as it is circular in shape. Our idea was to show how a person can be enabled by the device. We weaved a strong brand message through the storytelling and in the visual metaphor of the velodrome. And the USP of the product was highlighted through the tailored to picture sound design.

Creative - me

Producer - Jo Dillon

Directed by Cristiana Miranada - passion raw

Music credit - Barbara Dane 1967 - I'm on my Way

To launch Samsung's new 12.2" tablet we made three colourful films highlighting why bigger is always better.

Bright, funny and surreal each film focuses on different consumer pain points in relatable yet OTT ways.

Shot in South Africa with Annex Films - Hans Ellis & Sebastian Petretti

Creative - Luke Norton

Creative - me

When Samsung wanted to introduce their new innovative tri-door Showcase Refrigerator we created a one off piece with food artist and photographer Carl Warner in a campaign we called Showcase Your Imagination.

The idea was to present an artist and scenario completely enabled by the product and produce a reveal ahah moment that would stick in the hearts and minds of the consumers.  

Directed by me ,

Producer Sagal,

Creative - Me and Luke Norton

We knew some of the most respected tech journalist would be receiving the newest handsets from Samsung.

We also knew that they would be reviewing these handsets in what they called unboxing videos that get millions of views.

In addition to this, we saw that unboxing films were incredibly boring.

So we came up with Extreme Unboxing, a six part film series where we took the nations most influential tech journalists and had them review the newest handset from Samsung while skydiving, in a rally car, on a speed boat, hanging off a mountain, in a stunt plane and on a rollercoaster. 

This was the first proper piece of branded content for Engine /Jam and Samsung UK. We picked up a bunch of awards and the video views went through the roof. was also a first for Engine / Jam and Samsung to use online influencers as characters in the content.   

Creative and production - me

Directed by Ross and Bugsy of Blink Creative