This was my first big director gig.. I was scared shitless lol

When Samsung wanted to introduce their new innovative tri-door Showcase Refrigerator we created a one off piece with food artist and photographer Carl Warner in a campaign we called Showcase Your Imagination.

The idea was to present an artist and scenario completely enabled by the product and produce a reveal ahah moment that would stick in the hearts and minds of the consumers.  

Directed by me ,

Producer Sagal,

Creative - Me and Luke Norton